{"product_id":"cost-benefit-analysis-in-environmental-friendly-marketing-9783640232130","title":"Cost Benefit Analysis in Environmental Friendly Marketing","description":"\u003cp\u003e • Author(s): Loukas Bellonias\u003cbr\u003e • Publisher: Grin Verlag\u003cbr\u003e • Publisher Imprint: Grin Verlag\u003cbr\u003e • BISAC: Reference\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSeminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, language: English, abstract: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and define the various types of benefits and costs. As a conclusion, an example in the sector of \"passive\" houses (Niedrigenergiehäusern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma. [...]\u003c\/p\u003e","brand":"Grin Verlag","offers":[{"title":"Paperback","offer_id":45568559906967,"sku":"9783640232130","price":2138.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783640232130.webp?v=1767465630","url":"https:\/\/atlanticbooks.com\/products\/cost-benefit-analysis-in-environmental-friendly-marketing-9783640232130","provider":"Atlantic Books","version":"1.0","type":"link"}