{"product_id":"crawl-walk-run-advancing-analytics-maturity-with-google-marketing-platform-9781544520186","title":"Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform","description":"\u003cp\u003e • Author(s): Michael Loban\u003cbr\u003e • Publisher: Lioncrest Publishing\u003cbr\u003e • Publisher Imprint: Lioncrest Publishing\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTraditional advertising has yielded its throne to the digital world, forever changing how major retailers, media outlets, and consumer goods companies attract their target audience-and forever changing how ROI is determined.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCrawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, beginning with the basics and taking you step-by-step through a framework for achieving greater efficiency and increased confidence in your marketing decisions.\u003cstrong\u003e Alex Yastrebenetsky\u003c\/strong\u003e and \u003cstrong\u003eMichael Loban\u003c\/strong\u003e discuss the six mandatory focus areas for digital transformation before introducing you to the key component for success: choosing the right platform. You'll learn why Google Marketing Platform dominates the industry, which changes you can expect with Google Analytics 4 and Ads Data Hub, and how to implement data governance with new privacy guidelines (such as the California Consumer Privacy Act). This updated second edition also includes a foreword from Sean Downey of Google (Vice President, Platforms).\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFeel confident in your data and trust that your money is well spent by understanding how the right analytics platform can work for you.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Lioncrest Publishing","offers":[{"title":"Paperback","offer_id":45127232684183,"sku":"9781544520186","price":1076.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781544520186.webp?v=1767903436","url":"https:\/\/atlanticbooks.com\/products\/crawl-walk-run-advancing-analytics-maturity-with-google-marketing-platform-9781544520186","provider":"Atlantic Books","version":"1.0","type":"link"}