{"product_id":"creating-success-how-to-write-a-marketing-plan-9780749467128","title":"Creating Success: How To Write A Marketing Plan","description":"\u003cp\u003e • Author(s): John Westwood\u003cbr\u003e • Publisher: Kogan Page\u003cbr\u003e • Publisher Imprint: Kogan Page\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eHow to Write a Marketing Plan, 4th edition, \u003c\/i\u003e\u003c\/b\u003e simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. \u003cbr\u003eWith a brand new chapter to help you produce mini-plans and seize new opportunities quickly, \u003cbr\u003eit is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":47556574412951,"sku":"9780749467128","price":250.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780749467128.webp?v=1774416953","url":"https:\/\/atlanticbooks.com\/products\/creating-success-how-to-write-a-marketing-plan-9780749467128","provider":"Atlantic Books","version":"1.0","type":"link"}