{"product_id":"creating-the-customer-driven-9780838908884","title":"Creating the Customer Driven","description":"\u003cp\u003e • Author(s): Jeannette Woodward\u003cbr\u003e • Publisher: ALA Editions\u003cbr\u003e • Publisher Imprint: ALA Editions\u003cbr\u003e • BISAC: Library \u0026amp; Information Science - General\u003c\/p\u003e\u003cp\u003eHow can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission-to broaden library use and increase relevance while serving community needs-libraries can improve customer service, looks, and functionality in ways that enhance its community mission. customer-friendly signs, catalogs, and interior spaces; Identify the unique needs of your library's community-then meet those needs; Create a step-by-step, customized promotion plan that communicates with your market; Find cost-effective ways to connect-from user-friendly Web sites to promotional brochures; Show customers what the library has to offer and entice them to give it a try; Libraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to Become better than a bookstore, even without a hefty budget.\u003c\/p\u003e","brand":"ALA Editions","offers":[{"title":"Paperback","offer_id":47587705847959,"sku":"9780838908884","price":5210.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780838908884.webp?v=1774967146","url":"https:\/\/atlanticbooks.com\/products\/creating-the-customer-driven-9780838908884","provider":"Atlantic Books","version":"1.0","type":"link"}