{"product_id":"creativity-and-marketing-the-fuel-for-success-9781800713314","title":"Creativity and Marketing: The Fuel for Success","description":"\u003cp\u003e • Author(s): Eleonora Pantano\u003cbr\u003e • Publisher: Emerald Publishing Limited\u003cbr\u003e • Publisher Imprint: Emerald Publishing Limited\u003cbr\u003e • BISAC: Marketing - Direct\u003c\/p\u003e\u003cp\u003e\u003ci\u003eCreativity and Marketing: The Fuel for Success\u003c\/i\u003e presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.\u003cbr\u003e Exploring themes in strategic marketing, creativity in management and communication as well as creativity in new product development, \u003ci\u003eCreativity and Marketing\u003c\/i\u003e examines a wide range of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer behaviour, and value creation. \u003cbr\u003e This collection will bridge theory and practice in a fast moving and exciting field and will provide scholars of marketing, branding and consumer behaviour with lessons and strategies to implement in their own fields.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46450913214615,"sku":"9781800713314","price":10578.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781800713314.webp?v=1769151531","url":"https:\/\/atlanticbooks.com\/products\/creativity-and-marketing-the-fuel-for-success-9781800713314","provider":"Atlantic Books","version":"1.0","type":"link"}