{"product_id":"creativity-for-innovation-management-tools-and-techniques-for-creative-thinking-in-practice-9781032127682","title":"Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice","description":"\u003cp\u003e • Author(s): Ina Goller\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCreativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45242593542295,"sku":"9781032127682","price":14244.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032127682.webp?v=1769232565","url":"https:\/\/atlanticbooks.com\/products\/creativity-for-innovation-management-tools-and-techniques-for-creative-thinking-in-practice-9781032127682","provider":"Atlantic Books","version":"1.0","type":"link"}