{"product_id":"creativity-for-scientists-and-engineers-9780750349659","title":"Creativity for Scientists and Engineers","description":"\u003cp\u003e • Author(s): Dennis Sherwood\u003cbr\u003e • Publisher: IOP Publishing Ltd\u003cbr\u003e • Publisher Imprint: IOP Publishing Ltd\u003cbr\u003e • BISAC: Cognitive Science\u003c\/p\u003e\u003cp\u003eFilled with examples of creativity in science and engineering, and including a contributed chapter in which 13 contemporary scientists and engineers tell their own stories, this book is a practical 'how to' guide on how to have good ideas on demand, how to judge between good ideas and bad ones, and how to build a sustainable innovation culture.\u003c\/p\u003e","brand":"IOP Publishing Ltd","offers":[{"title":"Hardcover","offer_id":46289499062423,"sku":"9780750349659","price":3934.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780750349659.webp?v=1768664599","url":"https:\/\/atlanticbooks.com\/products\/creativity-for-scientists-and-engineers-9780750349659","provider":"Atlantic Books","version":"1.0","type":"link"}