{"product_id":"creativity-in-engineering-novel-solutions-to-complex-problems-9780128002254","title":"Creativity in Engineering: Novel Solutions to Complex Problems","description":"\u003cp\u003e • Author(s): David H. Cropley\u003cbr\u003e • Publisher: Academic Press\u003cbr\u003e • Publisher Imprint: Academic Press\u003cbr\u003e • BISAC: Educational Psychology\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCreativity is like an iceberg - the resulting new idea, or novel solution is only 10% of the effort. The other 90% is the complex interplay of thinking skills and strategies, personal and motivational properties that activate these skills and strategies, and the social and organizational factors of the environment that influence the creative process. \u003cb\u003e\u003ci\u003eCreativity in Engineering\u003c\/i\u003e\u003c\/b\u003e focuses on the Process, Person, Product, and Place to understand when and why creativity happens in the engineering environment and how it can be further encouraged.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSpecial Features: \u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eApplies findings in creativity research to the engineering arena\u003c\/li\u003e \u003cli\u003eDefines engineering creativity and differentiates it from innovation\u003c\/li\u003e \u003cli\u003eDiscusses personality and motivational factors that impact creativity\u003c\/li\u003e \u003cli\u003eClarifies the role of creativity in the design process\u003c\/li\u003e \u003cli\u003eDetails the impact of thinking skills and strategies in creativity\u003c\/li\u003e \u003cli\u003eIdentifies the role the organization and environment plays in encouraging creativity\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Academic Press","offers":[{"title":"Hardcover","offer_id":45309951049879,"sku":"9780128002254","price":4219.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780128002254.webp?v=1769286621","url":"https:\/\/atlanticbooks.com\/products\/creativity-in-engineering-novel-solutions-to-complex-problems-9780128002254","provider":"Atlantic Books","version":"1.0","type":"link"}