{"product_id":"creativity-innovation-01-04-9781841123189","title":"Creativity: Innovation 01.04","description":"\u003cp\u003e • Author(s): Michel Syrett\u003cbr\u003e • Publisher: Capstone\u003cbr\u003e • Publisher Imprint: Capstone\u003cbr\u003e • BISAC: Leadership\u003c\/p\u003e\u003cp\u003eFast track route to fostering and exploiting a creative dynamic in any organisation  \u003c\/p\u003e\u003cp\u003eCovers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff\u003c\/p\u003e \u003cp\u003eExamples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim\u003c\/p\u003e \u003cp\u003eIncludes a glossary of key concepts and a comprehensive resources guide\u003c\/p\u003e","brand":"Capstone","offers":[{"title":"Paperback","offer_id":45201297801367,"sku":"9781841123189","price":1089.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781841123189.webp?v=1767667876","url":"https:\/\/atlanticbooks.com\/products\/creativity-innovation-01-04-9781841123189","provider":"Atlantic Books","version":"1.0","type":"link"}