{"product_id":"crisis-capital-how-to-bring-your-startup-througha-market-downturn-9781119754404","title":"Crisis Capital: How to Bring Your Startup Througha Market Downturn","description":"\u003cp\u003e • Author(s): Krishnakumar, Arunkumar\u003cbr\u003e • Publisher: MixBZ\u003cbr\u003e • Publisher Imprint: MixBZ\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePraise for RESTARTUP A Founder's Guide to Crisis Navigation\u003c\/p\u003e \u003cp\u003e\"Earnest and thoughtful, careful and balanced, \u003ci\u003eRestartup\u003c\/i\u003e blends an analysis of the macro trends that shape the outer work of investing and entrepreneurship while guiding both groups through the rigorous roller-coaster of the startup life. \u003ci\u003eRestartup\u003c\/i\u003e should be on the nightstands of entrepreneurs everywhere.\"\u003cbr\u003e\u003cb\u003e--Jerry Colonna\u003c\/b\u003e, author of \u003ci\u003eReboot: Leadership and the Art of Growing Up\u003c\/i\u003e; Co-founder, Reboot.io \u003c\/p\u003e\u003cp\u003e\"Arun has always been known to me as a person of deep thoughts - his ideas span not just across sectors but across generations. Authors like him will address multiple concerns when they propose solutions and such 360-degree mindsets are much needed in today's world. Naturally, the way he thinks about entrepreneurs and investment fall into a similar landscape! I cannot wait to see the difference it makes to the readers work and life, I will personally recommend it to people I know. Godspeed!\"\u003cbr\u003e\u003cb\u003e--Joyeeta Das\u003c\/b\u003e, CEO \u0026amp; Founder, Gyana \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eRestartup\u003c\/i\u003e takes founders through an exhilarating journey with tactics and strategies required to take their businesses through a crisis. Packed with powerful anecdotes from global practitioners, \u003ci\u003eRestartup\u003c\/i\u003e is a primer for anyone wanting to create a resilient business.\"\u003cbr\u003e\u003cb\u003e--Brad Feld\u003c\/b\u003e, Partner, Foundry Group; Co-Founder, Techstars \u003c\/p\u003e\u003cp\u003e\"In the throes of this crisis, \u003ci\u003eRestartup\u003c\/i\u003e is a timely book that captures crisis and arsenal of strategies to brave it out. It takes a very practitioner-oriented view and would be valuable to any entrepreneur.\"\u003cbr\u003e\u003cb\u003e--Ganesh Rengaswamy\u003c\/b\u003e, Co-Founder, Quona Capital\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhen times are good, even mediocre startups get funded. However, when a financial downturn or crisis hits, getting access to funds becomes a lot more difficult. Very few startups survive a market downturn.\u003c\/p\u003e \u003cp\u003eBut not all startups succumb to difficult market conditions. Some come through these tough times leaner and stronger than ever. \u003ci\u003eRestartup: A Founder's Guide to Crisis Navigation\u003c\/i\u003e delivers a series of interviews with venture capitalists, Chief Executive Officers, and academics, as well as a set of relevant case studies, to shed light on how successful startups hold on when the markets get rough. \u003c\/p\u003e\u003cp\u003eAccomplished investors, entrepreneurs, and authors discuss concepts like the money pyramid--which will help you understand your financing options during a crisis--and fundraising psychology tips that help you understand potential investors and what drives them during a financial crisis. \u003c\/p\u003e\u003cp\u003eYou'll be introduced to the concepts, tools, and techniques you need to sail through the economic storm without battering your sails. You'll discover the importance of protecting your mental health as a founder, maintaining your wellbeing even when things seem bleakest and most dire. \u003c\/p\u003e\u003cp\u003eYou'll learn to embrace operational efficiencies, so that you reduce your burn rate and hold on to your top people during lean times, emerging from the crisis stronger than ever. Finally, you'll discover how to welcome the opportunities that only present themselves in the depths of a market downturn. \u003c\/p\u003e\u003cp\u003ePerfect for startup executives, managers, and employees, as well as investors and entrepreneurs, \u003ci\u003eRestartup\u003c\/i\u003e will also earn a place in the libraries of anyone interested in how startups get financed in bear markets when circumstances get tough.\u003c\/p\u003e","brand":"MixBZ","offers":[{"title":"Hardcover","offer_id":45091199778967,"sku":"9781119754404","price":2289.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119754404.webp?v=1769203943","url":"https:\/\/atlanticbooks.com\/products\/crisis-capital-how-to-bring-your-startup-througha-market-downturn-9781119754404","provider":"Atlantic Books","version":"1.0","type":"link"}