{"product_id":"crm-fundamentals-from-strategy-to-execution-9798198856158","title":"CRM Fundamentals: From Strategy to Execution","description":"\u003cp\u003e • Author(s): Niels Den Broeder | Sandra Ayala\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Industries - Computers \u0026amp; Information Technology\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCRM Fundamentals: From Strategy to Execution\u003c\/b\u003eThe Ultimate CRM Training Guide for Modern ProfessionalsMost CRM projects don't fail because of the software. They fail because businesses overlook the strategy, processes, customer data, and operational discipline that turn CRM into real business growth. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCRM Fundamentals: From Strategy to Execution is the complete practical guide to Customer Relationship Management for professionals, consultants, managers, and business leaders who want to build CRM systems that actually work. \u003cp\u003e\u003c\/p\u003eDesigned for beginners and experienced practitioners alike, this book breaks down CRM into clear, actionable concepts that can be applied across industries and platforms, without unnecessary jargon or technical overwhelm. \u003cp\u003e\u003c\/p\u003eInside this comprehensive CRM guide, you'll learn: \u003cul\u003e\n\u003cli\u003eWhat CRM really is, and what it is not\u003c\/li\u003e\n\u003cli\u003eHow to align CRM strategy with business goals\u003c\/li\u003e\n\u003cli\u003eThe complete customer journey and lifecycle\u003c\/li\u003e\n\u003cli\u003eSales, marketing, and customer service workflows\u003c\/li\u003e\n\u003cli\u003eCRM data management, reporting, and analytics\u003c\/li\u003e\n\u003cli\u003eCustomer retention, loyalty, and churn reduction strategies\u003c\/li\u003e\n\u003cli\u003eCRM implementation best practices and common mistakes\u003c\/li\u003e\n\u003cli\u003eAI and automation trends reshaping modern CRM\u003c\/li\u003e\n\u003cli\u003eHow successful companies use CRM to improve customer experience and revenue growth\u003c\/li\u003e\n\u003c\/ul\u003eAcross 35+ chapters and seven practical modules, you'll gain the knowledge needed to understand, manage, optimize, or implement CRM systems with confidence. \u003cp\u003e\u003c\/p\u003eCo-authored by experienced CRM consultants who have built, repaired, and transformed customer systems for organizations of all sizes, this book delivers real-world insight instead of theory alone. \u003cp\u003e\u003c\/p\u003eWhether you work with Salesforce, HubSpot, Microsoft Dynamics, Zoho, or any other CRM platform, the principles inside this book are designed to help you succeed. \u003cp\u003e\u003c\/p\u003eIf you want to master customer relationship management, improve business processes, and create better customer experiences, CRM Fundamentals: From Strategy to Execution is your essential guide. \u003cp\u003e\u003c\/p\u003eStart building CRM systems that drive trust, efficiency, and long-term growth today.","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47890064113815,"sku":"9798198856158","price":2507.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798198856158.webp?v=1781178709","url":"https:\/\/atlanticbooks.com\/products\/crm-fundamentals-from-strategy-to-execution-9798198856158","provider":"Atlantic Books","version":"1.0","type":"link"}