{"product_id":"crm-goes-digital-design-and-use-of-digital-customer-interface-in-marketing-sales-and-service-9783658457976","title":"Crm Goes Digital: Design and Use of Digital Customer Interface in Marketing, Sales and Service","description":"\u003cp\u003e • Author(s): Sabine Kirchem | Martin Stadelmann | Mario Pufahl\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePart I: Plan.- The CRM Competence Model: The Basis of Consistently Customer-Oriented Company Design.- People and Organization in the CRM Competence Model: New Approaches to Organizational Development on the Way to a Customer-Centric Company.- The Exploded View as a Frame of Reference for More Successful CRM.- Performance Management: Leadership in the Digital Transformation.- On the Way to Digital CRM (dCRM) - The Transformation of Customer Management.- Sales Performance Management: Excellence in CRM with Digital Control Concepts.- Building a Next-Generation Digital Marketing Strategy.- Part II: Use.- Customer Behavior in the New Normal: What is temporary and What Will Remain?.- Swiss Re Corporate Solutions: Transforming a Traditional CRM System into a Customer Engagement Management (CEM) Solution.- Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management.- Artificial Intelligence Meets Homo Sapiens: Possible Applications and Limits of Artificial Intelligence.- The Digitalization of Customer Contact in Healthcare.- Part III: Implement.- How To Get a 360 Customer View.- Implementing the Customer Interface of the Future: Requirements for Business and Technical Architecture.- Explore the Right Personas for Successful Marketing, Sales, and Service.- Agile Design and Implementation of Digital Offerings: Holistically Realizing Customer Goals, Business Requirements, and Technical Implementation.- Voice and Speech Recognition for Banks and Insurance Companies.- Part IV: Optimize.- Digital CRM  From Disruption to Business Model.- Using Customer Data and Feedback to Optimize Products and Services.- How \"Smart Technologies\" Will Change Customer Relationship Management.- Customer Experience of Today and Tomorrow.- Behavioral Economics and CRM: Improved Prediction of Customer Behavior.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":47595088380055,"sku":"9783658457976","price":6610.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783658457976.webp?v=1774988337","url":"https:\/\/atlanticbooks.com\/products\/crm-goes-digital-design-and-use-of-digital-customer-interface-in-marketing-sales-and-service-9783658457976","provider":"Atlantic Books","version":"1.0","type":"link"}