{"product_id":"crm-systems-in-industrial-companies-intra-and-inter-organizational-effects-9781137335654","title":"Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects","description":"\u003cp\u003e • Author(s): A. Perna\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45282772385943,"sku":"9781137335654","price":7345.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781137335654.webp?v=1769303136","url":"https:\/\/atlanticbooks.com\/products\/crm-systems-in-industrial-companies-intra-and-inter-organizational-effects-9781137335654","provider":"Atlantic Books","version":"1.0","type":"link"}