{"product_id":"crossing-the-chasm-9780060517120","title":"Crossing the Chasm","description":"\u003cp\u003e • Author(s): Geoffrey A. Moore\u003cbr\u003e • Publisher: HarperBusiness\u003cbr\u003e • Publisher Imprint: HarperBusiness\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHere is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.\u003c\/p\u003e","brand":"HarperBusiness","offers":[{"title":"Paperback","offer_id":47780998578327,"sku":"9780060517120","price":1434.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780060517120.webp?v=1778049781","url":"https:\/\/atlanticbooks.com\/products\/crossing-the-chasm-9780060517120","provider":"Atlantic Books","version":"1.0","type":"link"}