{"product_id":"crossover-creativity-real-life-stories-about-where-creativity-comes-from-9780857199881","title":"Crossover Creativity: Real-Life Stories about Where Creativity Comes from","description":"\u003cp\u003e • Author(s): Dave Trott\u003cbr\u003e • Publisher: Harriman House\u003cbr\u003e • Publisher Imprint: Harriman House\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIdeas don't come from nothing. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThey come from what is already inside people's brains. \u003cp\u003e\u003c\/p\u003eAnd so it's not true to say that people have ideas. \u003cp\u003e\u003c\/p\u003eIn fact, ideas have people. \u003cp\u003e\u003c\/p\u003eThe more you read, watch, observe and consume, the more fuel for ideas you have in your brain, and the more ideas will happen for you. \u003cp\u003e\u003c\/p\u003eIn this latest collection of stories about creativity in real-life situations, Dave Trott shows where great ideas have come from--as a guide for those who have to generate ideas in advertising, business, or the wider world.","brand":"Harriman House","offers":[{"title":"Paperback","offer_id":45037200113815,"sku":"9780857199881","price":420.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780857199881.webp?v=1769214524","url":"https:\/\/atlanticbooks.com\/products\/crossover-creativity-real-life-stories-about-where-creativity-comes-from-9780857199881","provider":"Atlantic Books","version":"1.0","type":"link"}