{"product_id":"crosstalk-citizens-candidates-and-the-media-in-a-presidential-campaign-volume-1996-9780226420219","title":"CrossTalk: Citizens, Candidates, and the Media in a Presidential Campaign Volume 1996","description":"\u003cp\u003e • Author(s): Marion R. Just | Ann N. Crigler | Dean E. Alger\u003cbr\u003e • Publisher: University of Chicago Press\u003cbr\u003e • Publisher Imprint: University of Chicago Press\u003cbr\u003e • BISAC: Political Process - Campaigns \u0026amp; Elections\u003c\/p\u003e\u003cp\u003eThe most comprehensive portrait of a presidential campaign in more than a decade, \u003ci\u003eCrosstalk\u003c\/i\u003e focuses on the 1992 U.S. presidential race and looks at how citizens use information in the media to make their voting decisions and how politicians and the media interact to shape that information. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eExamining political advertisements, news coverage, ad watches, and talk shows in Los Angeles, Boston, Winston-Salem, and Fargo\/Moorhead, the authors chart the impact of different information environments on citizens and show how people developed images of candidates over the course of the campaign. \u003ci\u003eCrosstalk\u003c\/i\u003e presents persuasive evidence that campaigns do matter, that citizens are active participants in the campaign process, and their perceptions of a candidate's character is the central factor in the voting process. \u003cp\u003e\u003c\/p\u003eThis innovative study contributes significantly to our understanding of the 1992 presidential campaign and of campaigns in general, and shows how election campaigns can play an important role in the long-term vitality of democracy. \u003cbr\u003e","brand":"University of Chicago Press","offers":[{"title":"Paperback","offer_id":47781123260567,"sku":"9780226420219","price":3384.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780226420219.webp?v=1778050770","url":"https:\/\/atlanticbooks.com\/products\/crosstalk-citizens-candidates-and-the-media-in-a-presidential-campaign-volume-1996-9780226420219","provider":"Atlantic Books","version":"1.0","type":"link"}