{"product_id":"cultural-anthropology-global-forces-local-lives-9781041009153","title":"Cultural Anthropology: Global Forces, Local Lives","description":"\u003cp\u003e • Author(s): Jack David Eller\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Anthropology - Cultural \u0026amp; Social\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe fifth edition of \u003ci\u003eCultural Anthropology: Global Forces, Local Lives\u003c\/i\u003e offers a clear and readable introduction to the field of cultural anthropology, with a special focus on how digital technologies and social media function as prime global forces that are nevertheless used, adapted, transformed, or ignored by people in their everyday local lives.\u003c\/p\u003e\u003cp\u003eThis thoroughly modern textbook challenges traditional views of anthropology by positioning it as uniquely qualified to analyze our tech-enhanced social world, exploring the \"myth and mess\" of digital life through ethnographic case studies spanning diverse global contexts. This updated fifth edition offers significant enhancements including a new chapter on applied anthropology, expanded coverage of gender studies, four new extended case studies, and fresh ethnographic examples featuring digital phenomena like Facebook in Turkey, hashtag activism, and COVID-19 responses in Bhutan.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eCultural Anthropology: Global Forces, Local Lives\u003c\/i\u003e is ideal for undergraduate students in anthropology and related social sciences, as well as researchers interested in the cultural dimensions of technology, globalization, and contemporary social movements.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":47829010415767,"sku":"9781041009153","price":7145.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781041009153.webp?v=1778912929","url":"https:\/\/atlanticbooks.com\/products\/cultural-anthropology-global-forces-local-lives-9781041009153","provider":"Atlantic Books","version":"1.0","type":"link"}