{"product_id":"cultural-identity-and-globalization-in-the-dynamics-of-brand-management-9798337381626","title":"Cultural Identity and Globalization in the Dynamics of Brand Management","description":"\u003cp\u003e • Author(s): Bruno Barbosa Sousa | Luzia Arantes\u003cbr\u003e • Publisher: Igi Global Scientific Publishing\u003cbr\u003e • Publisher Imprint: Igi Global Scientific Publishing\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e","brand":"Igi Global Scientific Publishing","offers":[{"title":"Hardcover","offer_id":47774532042903,"sku":"9798337381626","price":24152.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798337381626.webp?v=1777985254","url":"https:\/\/atlanticbooks.com\/products\/cultural-identity-and-globalization-in-the-dynamics-of-brand-management-9798337381626","provider":"Atlantic Books","version":"1.0","type":"link"}