{"product_id":"cultural-strategy-using-innovative-ideologies-to-build-breakthrough-brands-9780199587407","title":"Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands","description":"\u003cp\u003e • Author(s): Douglas Holt | Douglas Cameron\u003cbr\u003e • Publisher: OUP Oxford\u003cbr\u003e • Publisher Imprint: OUP Oxford\u003cbr\u003e • BISAC: Strategic Planning\u003c\/p\u003e\u003cp\u003eHow do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben \u0026amp; Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: \u003cp\u003e\u003c\/p\u003e- How managers can use culture to out-innovate their competitors \u003cbr\u003e- How entrepreneurs can identify new market opportunities that big companies miss \u003cbr\u003e- How underfunded challengers can win against category Goliaths \u003cbr\u003e- How technology businesses can avoid commoditization \u003cbr\u003e- How social entrepreneurs can develop businesses that appeal to more than just fellow activists \u003cbr\u003e- How subcultural brands can break out of the 'cultural chasm' to mass market success \u003cbr\u003e- How global brands can pursue cross-cultural strategies to succeed in local markets \u003cbr\u003e- How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap \u003cp\u003e\u003c\/p\u003eWritten by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, \u003cem\u003eCultural Strategy\u003c\/em\u003e transforms what has always been treated as the \"intuitive\" side of market innovation into a systematic strategic discipline.","brand":"OUP Oxford","offers":[{"title":"Hardcover","offer_id":47780830838935,"sku":"9780199587407","price":5796.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780199587407.webp?v=1778048630","url":"https:\/\/atlanticbooks.com\/products\/cultural-strategy-using-innovative-ideologies-to-build-breakthrough-brands-9780199587407","provider":"Atlantic Books","version":"1.0","type":"link"}