{"product_id":"culture-and-consumption-ii-markets-meaning-and-brand-management-9780253217615","title":"Culture and Consumption II: Markets, Meaning, and Brand Management","description":"\u003cp\u003e • Author(s): Grant David McCracken\u003cbr\u003e • Publisher: Indiana University Press (Ips)\u003cbr\u003e • Publisher Imprint: Indiana University Press (Ips)\u003cbr\u003e • BISAC: Anthropology - Cultural \u0026amp; Social\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA follow-up to Grant McCracken's groundbreaking \u003ci\u003eCulture and Consumption\u003c\/i\u003e, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.\u003c\/p\u003e","brand":"Indiana University Press (Ips)","offers":[{"title":"Paperback","offer_id":46892407914647,"sku":"9780253217615","price":2002.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780253217615.webp?v=1770281146","url":"https:\/\/atlanticbooks.com\/products\/culture-and-consumption-ii-markets-meaning-and-brand-management-9780253217615","provider":"Atlantic Books","version":"1.0","type":"link"}