{"product_id":"customer-and-business-analytics-applied-data-mining-for-business-decision-making-using-r-9781466503960","title":"Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R","description":"\u003cp\u003e • Author(s): Daniel S. Putler\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: CRC Press\u003cbr\u003e • BISAC: Data Science - Data Analytics\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCustomer and Business Analytics: Applied Data Mining for Business Decision Making Using R\u003c\/strong\u003e explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations.\u003c\/p\u003e\u003cp\u003eThe book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects.\u003c\/p\u003e\u003cp\u003eShowing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45236012187799,"sku":"9781466503960","price":6889.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781466503960.webp?v=1769211625","url":"https:\/\/atlanticbooks.com\/products\/customer-and-business-analytics-applied-data-mining-for-business-decision-making-using-r-9781466503960","provider":"Atlantic Books","version":"1.0","type":"link"}