{"product_id":"customer-centric-marketing-strategies-tools-for-building-organizational-performance-9781466625242","title":"Customer-Centric Marketing Strategies: Tools for Building Organizational Performance","description":"\u003cp\u003e • Author(s): Hans-Ruediger Kaufmann | Mohammad Fateh Ali Khan Panni\u003cbr\u003e • Publisher: Business Science Reference\u003cbr\u003e • Publisher Imprint: Business Science Reference\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003eAs customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization's financial and marketing performance.\u003c\/p\u003e","brand":"Business Science Reference","offers":[{"title":"Hardcover","offer_id":47598686470295,"sku":"9781466625242","price":18965.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781466625242.webp?v=1775001656","url":"https:\/\/atlanticbooks.com\/products\/customer-centric-marketing-strategies-tools-for-building-organizational-performance-9781466625242","provider":"Atlantic Books","version":"1.0","type":"link"}