{"product_id":"customer-centric-selling-vers-2a-9798985482249","title":"Customer-Centric Selling vers 2A","description":"\u003cp\u003e • Author(s): Jeff Krawitz\u003cbr\u003e • Publisher: Wessex, Inc.\u003cbr\u003e • Publisher Imprint: Wessex, Inc.\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book examines all aspects of implementing a professional\u003c\/p\u003e\u003cp\u003econsultative sales organization. It can be read cover-to-cover for a\u003c\/p\u003e\u003cp\u003ecomprehensive perspective, or chapter-by-chapter for a more topical\u003c\/p\u003e\u003cp\u003eview, based on your needs and interests. It is divided into three Parts: \u003c\/p\u003e\u003cp\u003e■ Part A: \"The Worlds of Selling and Sales\" compares traditional\u003c\/p\u003e\u003cp\u003eto consultative selling. While each approach is tasked with\u003c\/p\u003e\u003cp\u003egenerating revenue for their company, how they accomplish that, \u003c\/p\u003e\u003cp\u003eand what other tasks they do, are fundamentally different. Part\u003c\/p\u003e\u003cp\u003eA provides a context for many of the concepts and skills offered\u003c\/p\u003e\u003cp\u003ethroughout the text.\u003c\/p\u003e\u003cp\u003e■ Part B: \"Consultative Selling and the Buy Process\" discusses how\u003c\/p\u003e\u003cp\u003ea consultative salesperson interfaces with each customer based\u003c\/p\u003e\u003cp\u003eon their buy process and how they make the many decisions that\u003c\/p\u003e\u003cp\u003eimpact their ultimate purchase. Part B provides a \"big picture\"\u003c\/p\u003e\u003cp\u003eview of how consultative salespeople remain focused and manage\u003c\/p\u003e\u003cp\u003etheir time to provide optimum influence on their customers.\u003c\/p\u003e\u003cp\u003e■ Part C: \"Consultative Selling Skills\" describes many of the most\u003c\/p\u003e\u003cp\u003eimportant skills and protocols to establish, build, and benefit\u003c\/p\u003e\u003cp\u003efrom consultative partnerships. As such, they are stand-alone\u003c\/p\u003e\u003cp\u003eskills that can be used independently ... yet are optimized when\u003c\/p\u003e\u003cp\u003eused in conjunction with each other.\u003c\/p\u003e\u003cp\u003eVideo Links: Throughout the text, there are video links with an\u003c\/p\u003e\u003cp\u003eAxcess Capon code pointing to a video of the specific skill being\u003c\/p\u003e\u003cp\u003ediscussed. Seeing a visual example of a concept or behavior strongly\u003c\/p\u003e\u003cp\u003esupplements simply reading about it. Please visit www.wessexlearning.\u003c\/p\u003e\u003cp\u003ecom and click on AXCESS CODES; enter the appropriate code to\u003c\/p\u003e\u003cp\u003eaccess the video. In the electronic (PDF) version of the text, all codes\u003c\/p\u003e\u003cp\u003eare hotlinked; just click on the code and it will bring you directly to\u003c\/p\u003e\u003cp\u003ethe specific video.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46441945727127,"sku":"9798985482249","price":25396.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798985482249.webp?v=1769120718","url":"https:\/\/atlanticbooks.com\/products\/customer-centric-selling-vers-2a-9798985482249","provider":"Atlantic Books","version":"1.0","type":"link"}