{"product_id":"customer-dominant-logic-customer-dominant-management-as-a-new-target-in-relationship-marketing-9783658453510","title":"Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing","description":"\u003cp\u003e • Author(s): Manfred Bruhn\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.\u003c\/p\u003e \u003cp\u003eBased on the principles of Customer-Dominant Logic, the authors present their own and new systematic management approach. They introduce \"Customer-Dominant Management,\" detailing all necessary phases of a management process. Customer-Dominant Management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45284963549335,"sku":"9783658453510","price":7345.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783658453510.webp?v=1769282743","url":"https:\/\/atlanticbooks.com\/products\/customer-dominant-logic-customer-dominant-management-as-a-new-target-in-relationship-marketing-9783658453510","provider":"Atlantic Books","version":"1.0","type":"link"}