{"product_id":"customer-experience-analytics-how-customers-can-better-guide-your-web-and-app-design-decisions-9781032370767","title":"Customer Experience Analytics: How Customers Can Better Guide Your Web and App Design Decisions","description":"\u003cp\u003e • Author(s): Akin Arikan\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: E-Commerce - Digital Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAn unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.\u003c\/p\u003e\u003cp\u003eDespite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue, and teaches the C-SUITE method for applying UX analytics to any digital optimization challenge. It provides 50 case studies and 30 cheat sheets to make this a daily reference, and includes ten mindmaps, one for each role discussed, from senior leaders to product managers to e-commerce specialists.\u003c\/p\u003e\u003cp\u003eManagers across industries will regularly consult this book to help them guide their teams, and entry- to mid-level professionals in marketing, e-commerce, sales, product management, and more will turn to these pages to improve their websites and apps.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45242305511575,"sku":"9781032370767","price":2969.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032370767.webp?v=1769231804","url":"https:\/\/atlanticbooks.com\/products\/customer-experience-analytics-how-customers-can-better-guide-your-web-and-app-design-decisions-9781032370767","provider":"Atlantic Books","version":"1.0","type":"link"}