{"product_id":"customer-first-value-next-the-executive-playbook-for-ai-driven-omnichannel-personalization-and-customer-centric-growth-9788397899810","title":"Customer First, Value Next: The Executive Playbook for AI-Driven Omnichannel Personalization and Customer-Centric Growth","description":"\u003cp\u003e • Author(s): Mariusz Gromada\u003cbr\u003e • Publisher: Mariusz Gromada\u003cbr\u003e • Publisher Imprint: Mariusz Gromada\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003eSTOP running campaigns. START scaling empathy.\u003c\/p\u003e\u003cp\u003eWe are facing the \u003cstrong\u003eScalability GAP\u003c\/strong\u003e: Data volumes and customer contexts are growing exponentially, while your teams can only expand linearly. In this environment, the traditional approach of \"\u003cstrong\u003ecampaign madness\u003c\/strong\u003e\" - overwhelming customers with disconnected offers - is not just inefficient; it erodes trust and burns budget.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTo succeed today, you don't need a better marketing calendar. You need a \u003cstrong\u003ePersonalization Factory\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCustomer First, Value Next\u003c\/strong\u003e is the executive \u003cstrong\u003eplaybook\u003c\/strong\u003e for creating an \u003cstrong\u003eAI-driven\u003c\/strong\u003e organization that shifts from \"\u003cstrong\u003epushing\u003c\/strong\u003e\" products to \"\u003cstrong\u003eserving\u003c\/strong\u003e\" needs. This is not a theoretical treatise. It's a proven strategy for leaders who recognize that in the era of AI, the most significant competitive advantage is maintaining \u003cstrong\u003ehumanity at scale\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eInside this playbook, you will discover how to: \u003cul\u003e\n\u003cli\u003eEnd \"\u003cstrong\u003eCampaign Madness\u003c\/strong\u003e\" Replace disconnected offers with an always-on, intelligent conversation strategy tailored to the individual.\u003c\/li\u003e\n\u003cli\u003eBuild the \u003cstrong\u003ePersonalization Factory\u003c\/strong\u003e: Implement the AI by Design \u0026amp; Real-Time by Design architectures (Senses, Brain, Voice).\u003c\/li\u003e\n\u003cli\u003eMaster \u003cstrong\u003ethe CI-RM Framework\u003c\/strong\u003e: Deploy 16 practical analytical tactics - including Next Best Action (NBA) strategies and Incremental Uplift Modeling - to drive true, measured customer-centric growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeasure What Matters\u003c\/strong\u003e: Shift from vanity metrics to Incremental ROI, Uplift, and Customer Lifetime Value (CLV).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScale Empathy\u003c\/strong\u003e: Use technology not to replace humans, but to augment their ability to serve millions of customers personally.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003eThis book offers dedicated paths for: \u003cul\u003e\n\u003cli\u003eThe Executive Team (CEO, CCO, CMO, CFO)\u003c\/li\u003e\n\u003cli\u003eGrowth \u0026amp; CRM Leaders (Head of CRM, Digital, Marketing)\u003c\/li\u003e\n\u003cli\u003eData \u0026amp; Technology Leaders (CTO, CIO, Head of Data)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\"Technology isn't just an automation tool. It's a megaphone for empathy. Put the Customer First. Value comes next.\"\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Mariusz Gromada","offers":[{"title":"Paperback","offer_id":47592826142871,"sku":"9788397899810","price":2313.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788397899810.webp?v=1774979492","url":"https:\/\/atlanticbooks.com\/products\/customer-first-value-next-the-executive-playbook-for-ai-driven-omnichannel-personalization-and-customer-centric-growth-9788397899810","provider":"Atlantic Books","version":"1.0","type":"link"}