{"product_id":"customer-loyalty-how-to-earn-it-how-to-keep-it-9780787963880","title":"Customer Loyalty: How to Earn It, How to Keep It","description":"\u003cp\u003e • Author(s): Jill Griffin\u003cbr\u003e • Publisher: Jossey-Bass\u003cbr\u003e • Publisher Imprint: Jossey-Bass\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCustomer Loyalty Is as Basic to Business Success as Salt and Pepper Is to Dinner\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eYOU'VE READ ABOUT \u003ci\u003eCUSTOMER LOYALTY\u003c\/i\u003e in \u003ci\u003ePublishers Weekly, Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, Nations Bank Business, Modern Jeweler, Furniture Today\u003c\/i\u003e--now read the new and revised edition of the ground-breaking book that created all the buzz. \u003c\/p\u003e\u003cp\u003e\"Griffin deftly examines pricing, value, customers' purchasing cycles, positioning and targeting to create repeat purchasers. . . . Readers will profit from the arsenal of tools Griffin provides.\"\u003cbr\u003e --\u003cb\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Business only has two jobs: (1) getting new customers and (2) keeping the old ones, and sometimes winning them back. Let the brilliance of my friend Jill's book help you to maximize, optimize, and fully realize your opportunities here.\"\u003cbr\u003e --\u003cb\u003eMark Victor Hansen\u003c\/b\u003e, coauthor, \u003ci\u003eChicken Soup for the Soul\u003c\/i\u003e Series, #1 \u003ci\u003eNew York Times\u003c\/i\u003e best-seller \u003c\/p\u003e\u003cp\u003e\"Both the front-line salesperson concerned with a single customer and the senior manager responsible for the organization-wide sales and marketing strategy will find Griffin's Profit Generator system a useful process for building a base of consistently profitable customers.\"\u003cbr\u003e --\u003cb\u003e\u003ci\u003eQuality Digest\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Jill Griffin 'wrote the book' on loyalty tactics with \u003ci\u003eCustomer Loyalty: How to Earn It, How to Keep It\u003c\/i\u003e, now in its second edition.\"\u003cbr\u003e --\u003cb\u003eLarry Chase's Web Digest for Marketers\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Ms. Griffin deals with a complex subject and comes to a logical conclusion: Loyalty begins and continues with continually satisfied customers.\"\u003cbr\u003e --\u003cb\u003eJ. D. Power III\u003c\/b\u003e, J. D. Power and Associates \u003c\/p\u003e\u003cp\u003e\"Customers become loyal advocates to a business one purchase experience at a time. \u003ci\u003eCustomer Loyalty\u003c\/i\u003e clearly outlines the seven steps of a customer affinity and shows how companies can embrace these strategies to build a loyal clientele. These strategies work for any product or service and for any company large or small.\"\u003cbr\u003e --\u003cb\u003eBeth Summers\u003c\/b\u003e, vice president, executive and organizational development, Dell Computer Corporation\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Paperback","offer_id":45113882869911,"sku":"9780787963880","price":1687.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780787963880.webp?v=1767269089","url":"https:\/\/atlanticbooks.com\/products\/customer-loyalty-how-to-earn-it-how-to-keep-it-9780787963880","provider":"Atlantic Books","version":"1.0","type":"link"}