{"product_id":"customer-loyalty-programmes-and-clubs-9780566084515","title":"Customer Loyalty Programmes and Clubs","description":"\u003cp\u003e • Author(s): Stephan A. Butscher\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003eFor any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":46895741501591,"sku":"9780566084515","price":20491.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780566084515.webp?v=1770355487","url":"https:\/\/atlanticbooks.com\/products\/customer-loyalty-programmes-and-clubs-9780566084515","provider":"Atlantic Books","version":"1.0","type":"link"}