{"product_id":"customer-relationship-management-9780071379540","title":"Customer Relationship Management","description":"\u003cp\u003e • Author(s): Kristin L. Anderson\u003cbr\u003e • Publisher: McGraw-Hill Companies\u003cbr\u003e • Publisher Imprint: McGraw-Hill Companies\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTips and Tools for Creating--and Sustaining--Profitable, Long-Term Customer Relationships\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn today's impersonal, arms-length marketplace, customer loyalty is rapidly becoming a thing of the past. \u003ci\u003eCustomer Relationship Management \u003c\/i\u003ebrings it back to the foreground, providing easy-to-apply solutions and strategies for establishing meaningful bonds with your customers and turning them into reliable, lifelong partners. This latest addition to McGraw-Hill's successful Briefcase Books series provides you with: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ePractical advice for choosing and implementing a CRM strategy \u003c\/li\u003e\n\u003cli\u003eA review of database tools for capturing--and managing--valuable customer information \u003c\/li\u003e\n\u003cli\u003eProven techniques for translating an effective CRM strategy to the e-commerce environment \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eEven as markets change, effective customer relationship management remains a question of knowing your customers, understanding their wants and needs, and establishing long-term, mutually beneficial relationships. Let \u003ci\u003eCustomer Relationship Management \u003c\/i\u003esupply you with easy-to-apply solutions to your everyday CRM questions, and show you how to design a CRM approach that is responsive, flexible, and personalized to each customer.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBriefcase Books, \u003c\/b\u003ewritten \u003ci\u003especifically \u003c\/i\u003efor today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eClear, concise definitions of CRM terms and jargon \u003c\/li\u003e\n\u003cli\u003eTips for being smart when managing difficult customer situations \u003c\/li\u003e\n\u003cli\u003eHow-to hints of the pros for smooth, successful CRM efforts \u003c\/li\u003e\n\u003cli\u003ePractical advice to avoid mistakes when dealing with customers \u003c\/li\u003e\n\u003cli\u003eWarning signs for where things could go wrong \u003c\/li\u003e\n\u003cli\u003eCase studies of how others have achieved successful CRM \u003c\/li\u003e\n\u003cli\u003eSpecific procedures for implementing CRM strategy \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Paperback","offer_id":45408370950295,"sku":"9780071379540","price":1910.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780071379540.webp?v=1767309745","url":"https:\/\/atlanticbooks.com\/products\/customer-relationship-management-9780071379540","provider":"Atlantic Books","version":"1.0","type":"link"}