{"product_id":"customer-relationship-management-9780273774952","title":"Customer Relationship Management","description":"\u003cp\u003e • Author(s): Ed Peelen\u003cbr\u003e • Publisher: Pearson Education Limited\u003cbr\u003e • Publisher Imprint: Pearson Education Limited\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'.\u003c\/p\u003e","brand":"Pearson Education Limited","offers":[{"title":"Paperback","offer_id":45049237864599,"sku":"9780273774952","price":10719.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780273774952.webp?v=1769224487","url":"https:\/\/atlanticbooks.com\/products\/customer-relationship-management-9780273774952","provider":"Atlantic Books","version":"1.0","type":"link"}