{"product_id":"customer-relationship-management-9781636513232","title":"Customer Relationship Management","description":"\u003cp\u003e • Author(s): V. Kumar\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDelve into the transformative world of \u003cem\u003eCustomer Relationship Management (CRM)\u003c\/em\u003e with renowned marketing expert V. Kumar. This comprehensive guide offers a fresh perspective on CRM, focusing on strategic, data-driven approaches to building lasting customer relationships and driving sustainable growth. From segmenting valuable customers to implementing effective CRM practices, Kumar presents actionable insights for enhancing customer retention, satisfaction, and lifetime value. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough case studies, real-world examples, and research-based frameworks, readers gain a deep understanding of how to tailor CRM strategies to align with evolving customer expectations and market dynamics. Ideal for business students, managers, and CRM professionals, this book provides the essential tools to optimize customer engagement, predict customer behavior, and leverage CRM technology to maintain a competitive edge. Unlock the potential of CRM to revolutionize your approach to customer management and strengthen brand loyalty in an increasingly digital and customer-centric marketplace. \u003c\/p\u003e","brand":"Vibrant Publishers","offers":[{"title":"Paperback","offer_id":45549823492247,"sku":"9781636513232","price":7452.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636513232.webp?v=1768585089","url":"https:\/\/atlanticbooks.com\/products\/customer-relationship-management-9781636513232","provider":"Atlantic Books","version":"1.0","type":"link"}