{"product_id":"customer-relationship-management-an-ai-driven-approach-9789363869943","title":"Customer Relationship Management: An AI-driven Approach","description":"\u003cp\u003e • Author(s): Anjali Kaushik\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis comprehensive guide bridges traditional CRM methods with AI technologies, showing\u003c\/p\u003e\n\n\u003cp\u003ehow AI technologies like machine learning, predictive analytics, and automation can\u003c\/p\u003e\n\n\u003cp\u003etransform customer engagement and streamline operations. Through detailed\u003c\/p\u003e\n\n\u003cp\u003ediscussions on CRM fundamentals, the role of AI in driving marketing, sales, and\u003c\/p\u003e\n\n\u003cp\u003ecustomer service, and the importance of effective data management, this book offers\u003c\/p\u003e\n\n\u003cp\u003epractical insights backed by real-world examples and case studies. Special emphasis is\u003c\/p\u003e\n\n\u003cp\u003egiven to the Indian market, exploring how businesses are leveraging AI to meet local\u003c\/p\u003e\n\n\u003cp\u003echallenges. This is an invaluable resource for professionals and academics looking to\u003c\/p\u003e\n\n\u003cp\u003eunderstand and apply AI-driven CRM strategies to stay ahead in today's competitive\u003c\/p\u003e\n\n\u003cp\u003emarket.\u003c\/p\u003e\n\n\u003cp\u003e·Defining CRM \u003c\/p\u003e\n\n\u003cp\u003e·CRM in Marketing \u003c\/p\u003e\n\n\u003cp\u003e·Permission Marketing \u003c\/p\u003e\n\n\u003cp\u003e·Sales Force Automation \u003c\/p\u003e\n\n\u003cp\u003e·CRM and Customer Service \u003c\/p\u003e\n\n\u003cp\u003e·Data Management \u003c\/p\u003e\n\n\u003cp\u003e·Analytical CRM \u003c\/p\u003e\n\n\u003cp\u003e·Planning and Implementing the CRM Program \u003c\/p\u003e\n\n\u003cp\u003e·Social CRM Strategy\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45207170941079,"sku":"9789363869943","price":638.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789363869943.webp?v=1769209141","url":"https:\/\/atlanticbooks.com\/products\/customer-relationship-management-an-ai-driven-approach-9789363869943","provider":"Atlantic Books","version":"1.0","type":"link"}