{"product_id":"customer-relationship-management-concepts-applications-and-technologies-9781032247441","title":"Customer Relationship Management: Concepts, Applications and Technologies","description":"\u003cp\u003e • Author(s): Daniel D. Prior\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.\u003c\/p\u003e\u003cp\u003eReaders will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM. \u003c\/p\u003e\u003cp\u003eThe fifth edition has been fully updated to include: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eA series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprises\u003c\/li\u003e \u003cli\u003eA series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environments\u003c\/li\u003e \u003cli\u003eA greater emphasis on managerial applications of CRM through new content to help guide managers\u003c\/li\u003e \u003cli\u003eAn updated account of new and emerging technologies relevant to CRM\u003c\/li\u003e \u003cli\u003eExpanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM)\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003ci\u003eCustomer Relationship Management\u003c\/i\u003e is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructor's Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45242922991767,"sku":"9781032247441","price":6864.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032247441.webp?v=1769233373","url":"https:\/\/atlanticbooks.com\/products\/customer-relationship-management-concepts-applications-and-technologies-9781032247441","provider":"Atlantic Books","version":"1.0","type":"link"}