{"product_id":"customer-relationship-management-concepts-applications-and-technologies-9781032280608","title":"Customer Relationship Management: Concepts, Applications and Technologies","description":"\u003cp\u003e • Author(s): Daniel D. Prior | Francis Buttle | Stan Maklan\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46444404244631,"sku":"9781032280608","price":35202.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032280608.webp?v=1769130235","url":"https:\/\/atlanticbooks.com\/products\/customer-relationship-management-concepts-applications-and-technologies-9781032280608","provider":"Atlantic Books","version":"1.0","type":"link"}