{"product_id":"customer-relationship-management-marketing-04-04-9781841122137","title":"Customer Relationship Management: Marketing 04.04","description":"\u003cp\u003e • Author(s): Michael J. Cunningham\u003cbr\u003e • Publisher: Capstone\u003cbr\u003e • Publisher Imprint: Capstone\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003eFast track route to developing world customer relationships  \u003c\/p\u003e\u003cp\u003eCovers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing\u003c\/p\u003e \u003cp\u003eExamples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold\u003c\/p\u003e \u003cp\u003eIncludes a glossary of key concepts and a comprehensive resources guide\u003c\/p\u003e","brand":"Capstone","offers":[{"title":"Paperback","offer_id":45201325719703,"sku":"9781841122137","price":1092.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781841122137.webp?v=1767667883","url":"https:\/\/atlanticbooks.com\/products\/customer-relationship-management-marketing-04-04-9781841122137","provider":"Atlantic Books","version":"1.0","type":"link"}