{"product_id":"customer-relationship-management-the-foundation-of-contemporary-marketing-strategy-9781138919518","title":"Customer Relationship Management: The Foundation of Contemporary Marketing Strategy","description":"\u003cp\u003e • Author(s): Roger J. Baran\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.\u003c\/p\u003e\u003cp\u003eBaran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eUpdates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM\u003c\/li\u003e \u003cli\u003eNew material on big data and the use of mobile technology\u003c\/li\u003e \u003cli\u003eAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today\u003c\/li\u003e \u003cli\u003eA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole\u003c\/li\u003e \u003cli\u003eCutting edge examples and images to keep readers engaged and interested\u003c\/li\u003e \u003cli\u003eA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor's manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45237816721559,"sku":"9781138919518","price":30712.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138919518.webp?v=1769217722","url":"https:\/\/atlanticbooks.com\/products\/customer-relationship-management-the-foundation-of-contemporary-marketing-strategy-9781138919518","provider":"Atlantic Books","version":"1.0","type":"link"}