{"product_id":"customer-relationships-sales-12-9-9781841124520","title":"Customer Relationships: Sales 12.9","description":"\u003cp\u003e • Author(s): Roger Cartwright\u003cbr\u003e • Publisher: Capstone\u003cbr\u003e • Publisher Imprint: Capstone\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eFast-track route to understanding the relationship between organizations and the customer chain that contains both internal and external customers\u003c\/li\u003e \u003cli\u003eCovers key topics such as loyalty and customer retention. Also explores how to move beyond customer satisfaction to customer delight\u003c\/li\u003e \u003cli\u003eCase studies of Amazon.com, Kalmbach Publishing (US), Boeing (US), Saga (UK), Chowking Food Corporation (the Philippines)\u003c\/li\u003e \u003cli\u003eIncludes a comprehensive resource guide, key concepts and thinkers, a 10-step action plan, and a section of FAQs\u003c\/li\u003e \u003c\/ul\u003e","brand":"Capstone","offers":[{"title":"Paperback","offer_id":45147057914007,"sku":"9781841124520","price":1007.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781841124520.webp?v=1767293840","url":"https:\/\/atlanticbooks.com\/products\/customer-relationships-sales-12-9-9781841124520","provider":"Atlantic Books","version":"1.0","type":"link"}