{"product_id":"customer-sense-how-the-5-senses-influence-buying-behavior-9781349344420","title":"Customer Sense: How the 5 Senses Influence Buying Behavior","description":"\u003cp\u003e • Author(s): Aradhna Krishna\u003cbr\u003e • Publisher: Palgrave MacMillan\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAn insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.\u003c\/p\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Paperback","offer_id":45119931973783,"sku":"9781349344420","price":3672.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781349344420.webp?v=1767143935","url":"https:\/\/atlanticbooks.com\/products\/customer-sense-how-the-5-senses-influence-buying-behavior-9781349344420","provider":"Atlantic Books","version":"1.0","type":"link"}