{"product_id":"customer-value-centered-management-understanding-and-leveraging-value-to-value-pricing-big-data-and-controlling-9783031904967","title":"Customer Value-Centered Management: Understanding and Leveraging Value-To-Value, Pricing, Big Data, and Controlling","description":"\u003cp\u003e • Author(s): Andreas Krämer | Thomas Burgartz | Christina Muzzu\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003eCustomer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic conside\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46438784008343,"sku":"9783031904967","price":5876.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783031904967.webp?v=1769108821","url":"https:\/\/atlanticbooks.com\/products\/customer-value-centered-management-understanding-and-leveraging-value-to-value-pricing-big-data-and-controlling-9783031904967","provider":"Atlantic Books","version":"1.0","type":"link"}