{"product_id":"customer-value-generation-in-banking-the-zurich-model-of-customer-centricity-9783319199375","title":"Customer Value Generation in Banking: The Zurich Model of Customer-Centricity","description":"\u003cp\u003e • Author(s): Stefanie Auge-Dickhut\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Finance - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture' enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process. \u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45275019509911,"sku":"9783319199375","price":3672.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783319199375.webp?v=1769281655","url":"https:\/\/atlanticbooks.com\/products\/customer-value-generation-in-banking-the-zurich-model-of-customer-centricity-9783319199375","provider":"Atlantic Books","version":"1.0","type":"link"}