{"product_id":"customercentric-selling-9780071637084","title":"CustomerCentric Selling","description":"\u003cp\u003e • Author(s): Michael T. Bosworth\u003cbr\u003e • Publisher: McGraw-Hill Education\u003cbr\u003e • Publisher Imprint: McGraw-Hill Education\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe sales classic--updated with new customer-focused methodologies!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThanks to the web, today's customers are savvier and more results-oriented: they do their homework. Do it for them by communicating with them in the ways that work best for them, and you'll find that doing so works best for you, too. When they know they're being listened to, they'll listen back.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eCustomerCentric Selling\u003c\/i\u003e, you'll find practical, step-by-step tips on: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eTurning sales presentations into customer-focused conversations \u003c\/li\u003e\n\u003cli\u003eAsking the right questions--of the right people \u003c\/li\u003e\n\u003cli\u003eEmpowering buyers to achieve goals, solve problems, and satisfy needs \u003c\/li\u003e\n\u003cli\u003eDeveloping optimal strategies for winning the vital three-month sales cycle--regardless of your client's actual sales cycle \u003c\/li\u003e\n\u003cli\u003eUsing Twitter, Facebook, LinkedIn, and other social networking sites to engage buyers and strengthen client relationships \u003c\/li\u003e\n\u003cli\u003eDefining and managing your content and revenue engines \u003c\/li\u003e\n\u003cli\u003eOptimizing the talent of salespeople and building a quality pipeline\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Hardcover","offer_id":45113883033751,"sku":"9780071637084","price":2919.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780071637084.webp?v=1767269092","url":"https:\/\/atlanticbooks.com\/products\/customercentric-selling-9780071637084","provider":"Atlantic Books","version":"1.0","type":"link"}