{"product_id":"customers-for-life-the-art-of-never-losing-a-customer-9798904512569","title":"Customers for Life: The Art of Never Losing a Customer","description":"\u003cp\u003e • Author(s): Mahesh Baxi\u003cbr\u003e • Publisher: Notion Press\u003cbr\u003e • Publisher Imprint: Notion Press\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEvery enterprise software company faces the same quiet crisis. They win the deal, celebrate the signature - and slowly lose the customer.\u003c\/p\u003e\u003cp\u003eCustomers for Life: The Art of Never Losing a Customer is the field manual for reversing that pattern. Built around the CFL Framework - fourteen disciplines across four sections - the book takes a customer relationship from the critical first ninety days through to the kind of long-term partnership that renews without pressure, expands without being asked, and advocates without being prompted.\u003c\/p\u003e\u003cp\u003eWritten by Mahesh Baxi, executive coach and Chief Success Officer with thirty-three years in enterprise software, this is not a book about metrics or methodology. It is a book about the disciplines, the consistency, and the genuine human commitment that turn customers into partners - and partners into relationships that outlast any contract, any product version, and any market cycle.\u003c\/p\u003e\u003cp\u003eFor every CSM who has watched a relationship drift. For every CCO who has inherited a retention problem. For every founder who has discovered that winning the deal is the easy part.\u003c\/p\u003e\u003cp\u003eThis is the book that shows you how to keep them. For life.\u003c\/p\u003e","brand":"Notion Press","offers":[{"title":"Hardcover","offer_id":47882758684823,"sku":"9798904512569","price":2165.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798904512569.webp?v=1781096851","url":"https:\/\/atlanticbooks.com\/products\/customers-for-life-the-art-of-never-losing-a-customer-9798904512569","provider":"Atlantic Books","version":"1.0","type":"link"}