{"product_id":"customize-the-brand-make-it-more-desirable-and-profitable-9780470848227","title":"Customize the Brand: Make It More Desirable - And Profitable","description":"\u003cp\u003e • Author(s): Torsten H. Nilson\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201409769623,"sku":"9780470848227","price":4487.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470848227.webp?v=1767307330","url":"https:\/\/atlanticbooks.com\/products\/customize-the-brand-make-it-more-desirable-and-profitable-9780470848227","provider":"Atlantic Books","version":"1.0","type":"link"}