{"product_id":"darwins-medicine-how-business-models-in-the-life-sciences-industry-are-evolving-9781032837079","title":"Darwin's Medicine: How Business Models in the Life Sciences Industry Are Evolving","description":"\u003cp\u003e • Author(s): Brian D. Smith\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDarwin� �s Medicine\u003c\/em\u003e is the sequel to Brian D. Smith� �s influential and critically acclaimed\u003cem\u003e Future of Pharma\u003c\/em\u003e (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, \u003cem\u003eDarwin� �s Medicine\u003c\/em\u003e goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies, structures and capabilities in practice. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough the lens of evolutionary science, Professor Smith explores the speciation of new business models in the Life Sciences Industry. This sophisticated and highly original approach offers insights into: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eThe mechanisms of evolution in this exceptional industry;\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eThe six great technological and social shifts that are shaping its landscape;\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eThe emergence of 26 distinct, new business models; and\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eThe lessons that enable firms to direct and accelerate their own evolution.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThese insights map out the industry� �s complex, changing landscape and provide an invaluable guide to those firms seeking to survive and thrive in this dynamic market. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book is essential reading for anyone working in or studying the pharmaceutical, medical technology and related sectors. It provides a unique and novel way of making sense of the transformation we can see going on around us and a practical, focused approach to managing a firm� �s evolutionary trajectory.\u003cem\u003e� \u003c\/em\u003e\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":46931071991959,"sku":"9781032837079","price":3071.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032837079.webp?v=1771610903","url":"https:\/\/atlanticbooks.com\/products\/darwins-medicine-how-business-models-in-the-life-sciences-industry-are-evolving-9781032837079","provider":"Atlantic Books","version":"1.0","type":"link"}