{"product_id":"data-engineering-for-data-driven-marketing-9781836623274","title":"Data Engineering for Data-Driven Marketing","description":"\u003cp\u003e • Author(s): Balamurugan Baluswamy\u003cbr\u003e • Publisher: Emerald Publishing Limited\u003cbr\u003e • Publisher Imprint: Emerald Publishing Limited\u003cbr\u003e • BISAC: E-Commerce - Digital Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn the digital age, data has become the cornerstone of effective marketing strategies. \u003cem\u003eData Engineering for Data-Driven Marketing\u003c\/em\u003e explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.\u003c\/p\u003e \u003cp\u003eOffering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, \u003cem\u003eData Engineering for Data-Driven Marketing \u003c\/em\u003euses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.\u003c\/p\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Hardcover","offer_id":45608328724631,"sku":"9781836623274","price":8913.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781836623274.webp?v=1769294215","url":"https:\/\/atlanticbooks.com\/products\/data-engineering-for-data-driven-marketing-9781836623274","provider":"Atlantic Books","version":"1.0","type":"link"}