{"product_id":"data-lemonade-achieving-the-best-digital-marketing-results-using-data-and-marketing-psychology-9781771810913","title":"Data Lemonade: Achieving the Best Digital Marketing Results Using Data and Marketing Psychology","description":"\u003cp\u003e • Author(s): Malene Jorgensen\u003cbr\u003e • Publisher: Wrotelio\u003cbr\u003e • Publisher Imprint: Wrotelio\u003cbr\u003e • BISAC: E-Commerce - Internet Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing data isn't a spreadsheet problem. It's a people problem. In \u003ci\u003eData Lemonade\u003c\/i\u003e, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connects.\u003c\/p\u003e\u003cp\u003eThis isn't just another book about analytics. It's a guide to making sense of data through the lens of psychology, behavior, and decision-making. You'll learn how to go beyond dashboards and dig into the human truths behind your marketing numbers so you can stop guessing and start scaling.\u003c\/p\u003e\u003cp\u003eInside, you'll discover how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eIdentify the real metrics that matter and let go of vanity numbers\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eUncover buyer behavior signals in every funnel stage\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eUse psychology to increase attention, trust, and conversions\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eAvoid common data traps that derail strategy\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBuild a data-driven culture without losing your creative edge\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith case studies from brands like Netflix, Starbucks, and Honda, along with actionable tips for campaigns, content, automation, and personalization, \u003ci\u003eData Lemonade\u003c\/i\u003e will reshape how you think about performance marketing.\u003c\/p\u003e\u003cp\u003eWhether you're a seasoned strategist or new to marketing metrics, this book will help you transform messy numbers into meaningful growth. It will give you the clarity to trust both your data and your instincts.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46318438711447,"sku":"9781771810913","price":1601.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781771810913.webp?v=1768681503","url":"https:\/\/atlanticbooks.com\/products\/data-lemonade-achieving-the-best-digital-marketing-results-using-data-and-marketing-psychology-9781771810913","provider":"Atlantic Books","version":"1.0","type":"link"}