{"product_id":"data-science-for-marketing-analytics-second-edition-a-practical-guide-to-forming-a-killer-marketing-strategy-through-data-analysis-with-python-9781800560475","title":"Data Science for Marketing Analytics - Second Edition: A practical guide to forming a killer marketing strategy through data analysis with Python","description":"\u003cp\u003e • Author(s): Mirza Rahim Baig | Gururajan Govindan | Vishwesh Ravi Shrimali\u003cbr\u003e • Publisher: Packt Publishing\u003cbr\u003e • Publisher Imprint: Packt Publishing\u003cbr\u003e • BISAC: Languages - Python\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTurbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse data analytics and machine learning in a sales and marketing context\u003c\/li\u003e\n\u003cli\u003eGain insights from data to make better business decisions\u003c\/li\u003e\n\u003cli\u003eBuild your experience and confidence with realistic hands-on practice\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBook Description: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUnleash the power of data to reach your marketing goals with this practical guide to data science for business.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYou'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAs well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBy the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat You Will Learn: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLoad, clean, and explore sales and marketing data using pandas\u003c\/li\u003e\n\u003cli\u003eForm and test hypotheses using real data sets and analytics tools\u003c\/li\u003e\n\u003cli\u003eVisualize patterns in customer behavior using Matplotlib\u003c\/li\u003e\n\u003cli\u003eUse advanced machine learning models like random forest and SVM\u003c\/li\u003e\n\u003cli\u003eUse various unsupervised learning algorithms for customer segmentation\u003c\/li\u003e\n\u003cli\u003eUse supervised learning techniques for sales prediction\u003c\/li\u003e\n\u003cli\u003eEvaluate and compare different models to get the best outcomes\u003c\/li\u003e\n\u003cli\u003eOptimize models with hyperparameter tuning and SMOTE\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho this book is for: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBasic prior knowledge of Python and experience working with data will help you access this book more easily.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46449957404823,"sku":"9781800560475","price":4021.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781800560475.webp?v=1769148561","url":"https:\/\/atlanticbooks.com\/products\/data-science-for-marketing-analytics-second-edition-a-practical-guide-to-forming-a-killer-marketing-strategy-through-data-analysis-with-python-9781800560475","provider":"Atlantic Books","version":"1.0","type":"link"}