{"product_id":"data-science-mba-big-data-digitalization-and-strategy-with-applications-in-r-9789819524327","title":"Data Science MBA: Big Data, Digitalization, and Strategy; With Applications in R","description":"\u003cp\u003e • Author(s): Alex Coad\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Business \u0026amp; Productivity Software - Business Intelligence\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis text book focuses on what could be the most important challenge for firms to boost long-term productivity and competitiveness: digital strategy. It seeks to provide readers with a solid knowledge of the most relevant issues and concepts, that will be relevant to MBA students in real-world settings. The book discusses theoretical concepts relating to digital strategy, while also using hands-on data analysis in R software to illustrate some fundamental features and pitfalls of working with real-world data. The book starts by clarifying the meaning of relevant concepts (digitization vs digitalization; Machine learning, Artificial Intelligence), presents three leading models of digital transformation, and explains how digitalization has far-reaching implications for how organizations need to be structured. Then the book discusses the skills of a data scientist, and how digital transformation leads to new concerns surrounding ethics. Other themes include data quality, data pre-processing, data visualization, as well as the distinction between prediction and causal inference. Many of these themes are illustrated using R examples, that familiarize the reader with data analysis, using these hands-on experiences to uniquely illustrate some important themes surrounding statistical analysis, and to let readers see for themselves how some popular statistical and data science techniques actually work.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46436503748759,"sku":"9789819524327","price":5087.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789819524327.webp?v=1769131987","url":"https:\/\/atlanticbooks.com\/products\/data-science-mba-big-data-digitalization-and-strategy-with-applications-in-r-9789819524327","provider":"Atlantic Books","version":"1.0","type":"link"}