{"product_id":"dead-air-how-the-radio-business-can-once-again-thrive-by-embracing-all-of-the-existing-and-coming-social-media-technologies-9781450216944","title":"Dead Air: How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies","description":"\u003cp\u003e • Author(s): Lear David Lear\u003cbr\u003e • Publisher: iUniverse\u003cbr\u003e • Publisher Imprint: iUniverse\u003cbr\u003e • BISAC: Memoirs\u003c\/p\u003e\u003cp\u003eEVER SINCE THE FEDERAL TELECOMMUNICATIONS ACT OF 1996 HUGE RADIO GROUPS HAVE TAKEN THEIR EYE OFF THE BALL IN SERVICING WHAT THEY CLAIMED WERE THEIR THREE MAIN CUSTOMER GROUPS: \u003cbr\u003e 1. THEIR LISTENERS\u003cbr\u003e 2. THEIR ADVERTISERS\u003cbr\u003e 3. THEIR EMPLOYEES\u003c\/p\u003e\u003cp\u003e THIS IS THE JOURNEY OF ONE PERSON THROUGH THESE TRAGIC TIMES OF THE DEMISE OF A ONCE GREAT INDUSTRY\u003c\/p\u003e","brand":"iUniverse","offers":[{"title":"Paperback","offer_id":45156086513815,"sku":"9781450216944","price":1050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781450216944.webp?v=1767301579","url":"https:\/\/atlanticbooks.com\/products\/dead-air-how-the-radio-business-can-once-again-thrive-by-embracing-all-of-the-existing-and-coming-social-media-technologies-9781450216944","provider":"Atlantic Books","version":"1.0","type":"link"}