{"product_id":"dealmaking-new-dealmaking-strategies-for-a-competitive-marketplace-9780393339956","title":"Dealmaking: New Dealmaking Strategies for a Competitive Marketplace","description":"\u003cp\u003e • Author(s): Guhan Subramanian\u003cbr\u003e • Publisher: W. W. Norton \u0026amp; Company\u003cbr\u003e • Publisher Imprint: W. W. Norton \u0026amp; Company\u003cbr\u003e • BISAC: Economics - Theory\u003c\/p\u003e\u003cp\u003eInformed by meticulous research, field experience, and classroom-tested strategies, \u003cem\u003eDealmaking\u003c\/em\u003e offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his own hybrid theory, outlining three specific strategies readers can use in complex dealmaking situations. Along the way, he examines case studies as diverse as buying a house, haggling over the rights to a TV show, and participating in the auction of a multimillion-dollar company. Based on broad research and detailed case studies, \u003cem\u003eDealmaking\u003c\/em\u003e brings together negotiation and auction strategies for the first time, providing the jargon-free, empirically sound advice professionals need to close the deal. Originally published in hardcover under the title \u003cem\u003eNegotiauctions\u003c\/em\u003e.\u003c\/p\u003e","brand":"W. W. Norton \u0026 Company","offers":[{"title":"Paperback","offer_id":45113945325719,"sku":"9780393339956","price":1186.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780393339956.webp?v=1767269154","url":"https:\/\/atlanticbooks.com\/products\/dealmaking-new-dealmaking-strategies-for-a-competitive-marketplace-9780393339956","provider":"Atlantic Books","version":"1.0","type":"link"}